moritz Grundel Studio
design research
From complexity to clarity
Design research is the foundation of every relevant product.
We work at the intersection of industry, use, and production constraints to identify what truly matters — and what doesn’t.
Our research process transforms fragmented information, market noise, and technical limitations into clear design directions, aligned with manufacturing realities and long-term brand positioning.
This phase is not about collecting data, but about making precise decisions before form takes over.
Conceptual Design
Design as decision-making
Conceptual design is where strategy becomes form.
We develop concepts that balance proportion, material logic, ergonomics, and production efficiency, ensuring that every design choice serves a clear purpose.
Our approach focuses on creating products that are visually calm, structurally honest, and adaptable over time — designs that don’t chase trends, but remain relevant as contexts evolve.
Strategic Consulting
Beyond the object
We collaborate with brands beyond the design of a single product.
Through strategic consulting, we support companies in defining product families, development roadmaps, and coherent design languages across collections.
The goal is not to design more objects, but to strengthen decision-making processes, reduce risk, and build consistency between vision, production, and market positioning.